MGR. Even today, those three english alphabets; in its sequence; is still alive in the hearts of millions of human beings.
That mass is the real mass. To them, even today, nobody could say anything against MGR. They would defend MGR reputation at any cost.
In today's world, leaders have mass only in the Facebook and Twitter.
Those mass is a virtual mass; not a real one.
The virtual mass could spend their life sitting in front of a computer and constantly 'like' and 'unlike' posts in the Facebook. The virtual mass would hesitate to come to the street and defend their leader.
The virtual mass is a highly volatile mass. At any point of time, it gathers into huge volume and then vanishes into thin air.
Team Anna is the best example for the virtual mass.
You cannot blame the virtual mass for their nature; they are in a state of confusion.
They don't drink water; they drink Coke or Pepsi.
Water is water; there is no branding about water. Across all the states; across the nation; across the continent; water is just water.
Brand Coke; Brand Pepsi.
All these brand soda drinks are not water. They appear to satisfy your thirst; but in turn spoil the health of the body.
MGR is not a brand. MGR lived a life of a mass leader. MGR built the mass over many decades by step by step. In fact, MGR didn't take any special training or did hire any marketing or branding consultant to build his image.
In fact, MGR didn't build any image; that was his nature; when MGR sees any human being, the first question he asked, சாப்பிட்டீங்களா
அது என்ன ஒரு கூட்டம்.
மனிதனும் தெய்வமாகலாம் என்றால், அது எம்ஜிஆர் தான்.
அந்தமாதிரி, சத்தியமான, உண்மையான மக்கள் சக்தியை பார்த்துட்டு,
இப்ப அரங்கேறுகின்ற காட்சிகளை பார்க்கும்போது, ரொம்ப குழப்பமாக இருக்கு.
So, don't get carried away with the mass support of this generation.
This generation could lift anybody to any greater heights;
and without any hesitation, they could bring down anybody at any time.
So, don't trust this mass support.
They voted in big numbers; with great expectations.
Great means; Big Volume; Big Data Great.
And the great also they need it immediately.
So, leaders need to understand the current mass; and their behavior.
Do you listen to elders? No.
Likewise, they also don't listen to elders or anybody?
At work, they need to deliver the results in ultrafast speed.
They may stand at some remote place; under a tree; which could block all wi-fi connections.
But they still expect ultraspeed response for their mobile connectivity.
When they don't get a connection, they swear using bad words.
Today generation, people have only two emotions;
excited and depressed.
Nobody uses any other words.
They never use words like, happy, joy, enjoy, pleasure, sad, grief and so on.
The entire population of the world is highly excited or highly depressed.
And if you try to build your empire with this kind of mass; very very dangerous.
When Narendra Modi says, Congress didn't perform for 60 years; they are asking for my 60 days performance report.
The mass didn't buy this argument.
At work, this person cannot say; previous manager took 2 years; and still she didn't deliver.
I just joined in here last month; how could you schedule a performance review so soon.
No, they cannot question in this way.
They know, they got the job; because of the failure of the previous manager.
So, fifty percent of the mass would not accept any excuses.
Today generation expectation is ridiculous; so nobody promises any sky and moon for them.
There was a lot of meaning in Manmohan Singh's silence.
Even at work, nowadays people don't commit too much.
They say, it is better to commit less and deliver more.
This is the problem at every home, today.
The younger generation is in a super fast mode;
the older generation couldn't cope with this speed;
and they just keep their mouth shut.
That is a very irresponsible behavior.
Seniors like Advani and Joshi should tell the current leaders about the risks.
They need to say, even if they don't listen.
Keeping mouth shut is the most irresponsible action.
So, MGR, even after his death; could trust his mass.
But the current leader; don't have too much hope with your mass support; it is just virtual one.
No comments:
Post a Comment